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Red Bull PESTLE Analysis

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  This drink gives you wings. Bet you didn’t even have to second guess what drink exists that is notorious for giving people wings.   Red Bull is perhaps the most common name   that comes to mind when one thinks about the term “energy drink”. First created in 1987, this drink has definitely gathered a cult following over not so many years. Austrian entrepreneur Dietrich Mateschitz got inspired by a Thai drink called Krating Daeng during one of his trips to the country. He noticed he felt less jet-lagged whenever he consumed it. He then partnered up with that Thai business giant Chaleo Yoovidhya who owned this drink and together they formed the company Red Bull GmbH in 1984. Both owners own 49% and 51% of the total shares of the private company respectively. Mateschitz also serves as the Managing Director of the company. It is headquartered in Fuschl am See, Salzburg, Austria. As of 2018, they had a total of 12,239 employees worldwide in over ...

Red Bull PESTLE Analysis

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  PESTLE Analysis of Red Bull analyses the brand on its business tactics. Red Bull PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. PESTLE analysis is a framework which is imperative for companies such as Red Bull, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis. Let us start the Red Bull PESTLE Analysis: Political Factors: The political factors in the Red Bull PESTLE Analysis can be explained as follows: There are many factors which affect Red Bull Politically, some of which are the way government stabilizes itself, corruption level of markets involved, press freedom, government restrictions on the consumption of energy drinks based on the health and safety o...

Creation and Innovation in Entrepreneurial Venture( 2560words)

  Introduction In relation to the Inspiring Futures project, entrepreneurship is about creative or innovative thinking and taking appropriate action that can enhance such innovative thoughts. However, prior to taking such an action, there is a need for a plan to ensure that an entrepreneurial idea transforms, for instance, into a viable and successful project or business ventures (Watson, 2013). In this sense, an effective and efficient implementation of a project or business venture entails the consideration of a number of factors. Among such factors, are, for example, acquiring necessary skills needed for the project or business venture and developing an understanding of the key stakeholders in the project (Ives, 2005). Additional factors that may need consideration in the successful implementation of the Inspiring Futures Project include the need to work with a good management team (Cleland & Gareis, 2006). To this end, this essay focuses on project management and teamwork a...

Case Study of New Venture Creation Marketing Essay (3055 words)

  Introduction: In today’s rapid moving and extremely busy life where almost everybody is multitasking, people are forgetting about the petty things which bring happiness. Gifts always bring a smile on the face, the smile is wider when the gifts touch your heart; and spreads when they are harmless to the environment. This enterprise will provide handmade, personalised gifts and cards made out of recycled articles; at your doorsteps. Having a good hand at arts and craft, a creative mind and an innovative bend, I never purchased gifts, rather made them myself. It started as a hobby, developed into expertise and became a habit. My first employer was a home tutor, who hired me to make farewell gifts for her 10 students. With scissors and glue as capital, I created personalised pen stands out of toilet paper roles, mobile holders using candy sticks and wind shines out of used CD disks. Concept statement TouchArt will start as a sole proprietary home based business providing personalized...