Red Bull PESTLE Analysis
This drink gives you wings. Bet you didn’t even have to second guess what drink exists that is notorious for giving people wings. Red Bull is perhaps the most common name that comes to mind when one thinks about the term “energy drink”. First created in 1987, this drink has definitely gathered a cult following over not so many years. Austrian entrepreneur Dietrich Mateschitz got inspired by a Thai drink called Krating Daeng during one of his trips to the country. He noticed he felt less jet-lagged whenever he consumed it. He then partnered up with that Thai business giant Chaleo Yoovidhya who owned this drink and together they formed the company Red Bull GmbH in 1984. Both owners own 49% and 51% of the total shares of the private company respectively. Mateschitz also serves as the Managing Director of the company. It is headquartered in Fuschl am See, Salzburg, Austria. As of 2018, they had a total of 12,239 employees worldwide in over ...