Kellogg’s marketing strategy assignment
The story of Kellogg takes us back to 1 897 when two brothers, Will Keith Kellogg and John Harvey Kellogg, started the Sonatas Food Company. They produced whole grain cereals and marketed their corn flakes as a healthy breakfast food. Eventually, the brothers had an argument over the addition of sugar in their product. The two split, and Will founded his own company called the Battle Creek Corn Flake Company, which eventually became the Kellogg Company. Today, Kellogg is not only the largest cereal producer, but also the industry second-largest snack food company. The Kellogg company owns a I a erg e b r a n d p o r t of I I o through which their products are marketed. Beside the classical cereal, they also promote warm breakfast, toaster pastries, snack-bars, crackers, beverages and fruit flavored snacks. Kellogg employs about 31, 000 people all around the world. Their products are manufactured in 19 countries and marketed in over 180 countries worldwide. Source: Information res...